SEO Freelancing India - Onpage Optimization

On-page optimization is the one of the major step in SEO, and this is the process where one can implement the keywords to respective pages. Though Google gives only 40% weightage to on-page optimization, other major search engines Yahoo, MSN and AOL gives 60% weightage to it. This on-page optimization boost search engine rankings apart from link building to Google as well. The major steps in on-page optimization are

• Optimizing the Header
• Optimizing the content
• Optimizing the coding
• Implementing the other search engine friendly techniques

Optimizing the header: Optimizing the header includes the title, meta description, meta keywords and meta robots tags implementation for that particular page. This is the part where one can implement the targeted keywords for search engines.

Optimizing the content: some search engines like Google won’t consider the meta keywords tag. Based on the text present In that particular web page it displays that page for search phrases. So it is mandatory to implement keywords in text with proper keyword density, keyword proximity and keyword prominence.

Optimizing the coding: Optimization of coding includes alt and title text, checking broken links, checking the html coding tags with out broken tags and more.

Apart from above on-page optimization also includes few more things like checking the internal link structure, avoiding of spam techniques, providing search engine friendly links and link navigation, size of the page, page loading time, external JS and CSS, usage of noscript, noframes and noembed and more.